https://techcrunch.com/2018/03/13/fitbit-is-launching-a-fitness-tracker-for-kids/

The Ace was inevitable. Sure, Fitbit is leaning into smartwatches with today’s launch of the Versa, but the company’s current line of fitness trackers left a key demographic unserved. The new wearable, which is essential a scaled down version of the company’s entry level Alta tracker, is aimed squarely at kids aged eight to 17.

I won’t go into all of the stats around childhood obesity — they’re out there and easily Googleable. A number of companies, including Garmin, already offer up wearables aimed at motivating kids to get up and move, so it’s honestly a bit surprising that it took Fitbit this long to embrace the trend, especially given the fact that it really didn’t have to do much to tweak an existing product here.