Fitbit is launching a fitness tracker for kids

Fitbit is launching a fitness tracker for kids

6 years ago
Anonymous $gIi3-PxxKB

https://techcrunch.com/2018/03/13/fitbit-is-launching-a-fitness-tracker-for-kids/

The Ace was inevitable. Sure, Fitbit is leaning into smartwatches with today’s launch of the Versa, but the company’s current line of fitness trackers left a key demographic unserved. The new wearable, which is essential a scaled down version of the company’s entry level Alta tracker, is aimed squarely at kids aged eight to 17.

I won’t go into all of the stats around childhood obesity — they’re out there and easily Googleable. A number of companies, including Garmin, already offer up wearables aimed at motivating kids to get up and move, so it’s honestly a bit surprising that it took Fitbit this long to embrace the trend, especially given the fact that it really didn’t have to do much to tweak an existing product here.

Fitbit is launching a fitness tracker for kids

Mar 13, 2018, 1:39pm UTC
https://techcrunch.com/2018/03/13/fitbit-is-launching-a-fitness-tracker-for-kids/ >The Ace was inevitable. Sure, Fitbit is leaning into smartwatches with today’s launch of the Versa, but the company’s current line of fitness trackers left a key demographic unserved. The new wearable, which is essential a scaled down version of the company’s entry level Alta tracker, is aimed squarely at kids aged eight to 17. >I won’t go into all of the stats around childhood obesity — they’re out there and easily Googleable. A number of companies, including Garmin, already offer up wearables aimed at motivating kids to get up and move, so it’s honestly a bit surprising that it took Fitbit this long to embrace the trend, especially given the fact that it really didn’t have to do much to tweak an existing product here.