https://www.cnbc.com/2017/11/03/tim-cook-buying-a-999-iphone-x-is-like-buying-high-quality-coffee.html >Apple has a market capitalization of over $900 billion. The company also has $268.9 billion in cash and cash equivalents, according to its most recent quarterly financial report released Thursday. >And as Apple sits on its growing pile of cash and continues to titillate Wall Street investors, CEO Tim Cook defends the staggering four-figure price tag on the newest smartphone.