https://www.cnbc.com/2017/11/03/tim-cook-buying-a-999-iphone-x-is-like-buying-high-quality-coffee.html

Apple has a market capitalization of over $900 billion. The company also has $268.9 billion in cash and cash equivalents, according to its most recent quarterly financial report released Thursday.

And as Apple sits on its growing pile of cash and continues to titillate Wall Street investors, CEO Tim Cook defends the staggering four-figure price tag on the newest smartphone.