http://www.techradar.com/news/lg-ultragear-vr-trademark-names-high-end-oculus-and-vive-rival

LG is poised to enter the high-end VR market. We've already seen its prototype headset, and now thanks to a trademark filing spotted by LetsGoDigital, we know its name too. LG's Vive and Oculus rival will be called the LG UltraGear.

First revealed back in March simply codenamed the LG SteamVR headset, the trademark application placed with the (European Union Intellectual Property Office) EUIPO revealed its Samsung Gear VR-bothering new moniker.