http://www.techradar.com/news/lg-ultragear-vr-trademark-names-high-end-oculus-and-vive-rival >LG is poised to enter the high-end VR market. We've already seen its prototype headset, and now thanks to a trademark filing spotted by LetsGoDigital, we know its name too. LG's Vive and Oculus rival will be called the LG UltraGear. >First revealed back in March simply codenamed the LG SteamVR headset, the trademark application placed with the (European Union Intellectual Property Office) EUIPO revealed its Samsung Gear VR-bothering new moniker.