https://techcrunch.com/2023/12/01/x-says-it-will-chase-smb-ad-dollars-after-musks-go-f-yourself-comments-to-fleeing-advertisers/ > A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go fuck themselves during an interview at the New York Times DealBook Summit earlier this week. But while the FT paints a picture of a bright future for X, where catering to SMBs was always the goal, Musk himself warned only days ago that the loss of big advertisers would spell the end of X. > Speaking at the event, Musk told interviewer Andrew Ross Sorkin “What this advertising boycott is going to do is it’s going to kill the company,” he said with a small nod to the audience. “And what the whole world will know is that those advertisers killed the company and we will document it in great detail.”