https://techcrunch.com/2023/12/01/x-says-it-will-chase-smb-ad-dollars-after-musks-go-f-yourself-comments-to-fleeing-advertisers/

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go fuck themselves during an interview at the New York Times DealBook Summit earlier this week. But while the FT paints a picture of a bright future for X, where catering to SMBs was always the goal, Musk himself warned only days ago that the loss of big advertisers would spell the end of X.

Speaking at the event, Musk told interviewer Andrew Ross Sorkin “What this advertising boycott is going to do is it’s going to kill the company,” he said with a small nod to the audience. “And what the whole world will know is that those advertisers killed the company and we will document it in great detail.”