FTC warns food industry trade groups and influencers about disclosures on paid social media posts
https://apnews.com/article/influencers-ftc-paid-sponsored-ads-social-45bac44d3cf5ff57629c3bf31a100fd0
The Federal Trade Commission on Wednesday said it issued warnings to two food and beverage industry groups, as well as a dozen online influencers, for failing to adequately disclose paid social media posts that promoted a sweetener and sugary products.
The letters point to Instagram and TikTok posts made by the influencers who were apparently hired by the American Beverage Association, a lobbying group whose members include Coca-Cola Co. and PepsiCo, and the Canadian Sugar Institute, which represents Canadian sugar manufacturers.
