FTC warns food industry trade groups and influencers about disclosures on paid social media posts
https://apnews.com/article/influencers-ftc-paid-sponsored-ads-social-45bac44d3cf5ff57629c3bf31a100fd0
The Federal Trade Commission on Wednesday said it issued warnings to two food and beverage industry groups, as well as a dozen online influencers, for failing to adequately disclose paid social media posts that promoted a sweetener and sugary products.
The letters point to Instagram and TikTok posts made by the influencers who were apparently hired by the American Beverage Association, a lobbying group whose members include Coca-Cola Co. and PepsiCo, and the Canadian Sugar Institute, which represents Canadian sugar manufacturers.
FTC warns food industry trade groups and influencers about disclosures on paid social media posts
Nov 15, 2023, 10:25pm UTC
https://apnews.com/article/influencers-ftc-paid-sponsored-ads-social-45bac44d3cf5ff57629c3bf31a100fd0
> The Federal Trade Commission on Wednesday said it issued warnings to two food and beverage industry groups, as well as a dozen online influencers, for failing to adequately disclose paid social media posts that promoted a sweetener and sugary products.
> The letters point to Instagram and TikTok posts made by the influencers who were apparently hired by the American Beverage Association, a lobbying group whose members include Coca-Cola Co. and PepsiCo, and the Canadian Sugar Institute, which represents Canadian sugar manufacturers.