https://techcrunch.com/2017/09/27/google-play-seems-to-be-following-apple-to-20-4k-movies/ >As part of its iPhone unveil earlier this month, Apple also announced a new 4K Apple TV and topped it all off with $20 price tags for 4K HDR titles. In fact, Apple promised to automatically upgrade previously purchased films to 4K for no extra charge. >Now, it’s looking like Google may be following Apple’s lead, with some new UHD films on Play Movies priced at $19.99.