Google Play seems to be following Apple to $20 4k movies
https://techcrunch.com/2017/09/27/google-play-seems-to-be-following-apple-to-20-4k-movies/
As part of its iPhone unveil earlier this month, Apple also announced a new 4K Apple TV and topped it all off with $20 price tags for 4K HDR titles. In fact, Apple promised to automatically upgrade previously purchased films to 4K for no extra charge.
Now, it’s looking like Google may be following Apple’s lead, with some new UHD films on Play Movies priced at $19.99.