https://www.theguardian.com/commentisfree/2023/jul/28/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble

Elon Musk’s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination

Elon Musk’s latest change to Twitter, the social media platform he has appeared intent on sabotaging ever since he was strong-armed into honouring his commitment to buy it, appears to be the most baffling yet. In place of a chirruping blue bird, he has substituted a “minimalist art deco” X, which was beamed across the facade of the firm’s San Francisco headquarters this week.