The Guardian view on Twitter’s rebranding: X marks an everything or nothing gamble | Editorial

The Guardian view on Twitter’s rebranding: X marks an everything or nothing gamble | Editorial

a year ago
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https://www.theguardian.com/commentisfree/2023/jul/28/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble

Elon Musk’s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination

Elon Musk’s latest change to Twitter, the social media platform he has appeared intent on sabotaging ever since he was strong-armed into honouring his commitment to buy it, appears to be the most baffling yet. In place of a chirruping blue bird, he has substituted a “minimalist art deco” X, which was beamed across the facade of the firm’s San Francisco headquarters this week.

The Guardian view on Twitter’s rebranding: X marks an everything or nothing gamble | Editorial

Jul 29, 2023, 9:13am UTC
https://www.theguardian.com/commentisfree/2023/jul/28/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble > Elon Musk’s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination > Elon Musk’s latest change to Twitter, the social media platform he has appeared intent on sabotaging ever since he was strong-armed into honouring his commitment to buy it, appears to be the most baffling yet. In place of a chirruping blue bird, he has substituted a “minimalist art deco” X, which was beamed across the facade of the firm’s San Francisco headquarters this week.