https://techcrunch.com/2024/01/15/microsoft-launches-a-pro-plan-for-copilot/

Microsoft evidently envisions Copilot, the umbrella brand for its portfolio of AI-powered, content-generating technologies, becoming a significant future revenue line-item. And that’s perhaps not far off base; according to the company, more than 40% of the Fortune 100 participated in its Copilot early access program.

But given the enormous cost of running GenAI models in the cloud, getting Copilot from expenditure to reliable revenue generator will require sustained — and large-scale, ideally — growth.