https://techcrunch.com/2024/01/15/microsoft-launches-a-pro-plan-for-copilot/ > Microsoft evidently envisions Copilot, the umbrella brand for its portfolio of AI-powered, content-generating technologies, becoming a significant future revenue line-item. And that’s perhaps not far off base; according to the company, more than 40% of the Fortune 100 participated in its Copilot early access program. > But given the enormous cost of running GenAI models in the cloud, getting Copilot from expenditure to reliable revenue generator will require sustained — and large-scale, ideally — growth.