https://apnews.com/article/gofundme-meta-gen-z-donors-de9db75c46fe4bbf369f61a18528b1df

NEW YORK (AP) — New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations.

The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving. Among the features rolling out this fall are fundraising widgets for video game streamers, personalized profiles to highlight users’ philanthropic interests and an integrated button on Instagram to donate.