GoFundMe bets social media can unlock Gen Z giving. A Meta partnership and new tools will test that
https://apnews.com/article/gofundme-meta-gen-z-donors-de9db75c46fe4bbf369f61a18528b1df
NEW YORK (AP) — New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations.
The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving. Among the features rolling out this fall are fundraising widgets for video game streamers, personalized profiles to highlight users’ philanthropic interests and an integrated button on Instagram to donate.
GoFundMe bets social media can unlock Gen Z giving. A Meta partnership and new tools will test that
Mon Oct 21, 1:44pm UTC
https://apnews.com/article/gofundme-meta-gen-z-donors-de9db75c46fe4bbf369f61a18528b1df
> NEW YORK (AP) — New GoFundMe tools will make it easier to circulate causes across online platforms in a push to cater toward younger generations.
> The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving. Among the features rolling out this fall are fundraising widgets for video game streamers, personalized profiles to highlight users’ philanthropic interests and an integrated button on Instagram to donate.