https://techcrunch.com/2022/04/28/with-lens-cloud-snap-offers-backend-services-for-its-developer-platform/

Snap isn’t just the company behind popular social app Snapchat. It has also built a powerful augmented reality developer platform called Snap AR — it spreads beyond Snapchat thanks to Camera Kit, an SDK solution that lets you integrate Snap’s camera capabilities in other apps.

In Snap jargon, Lenses are essentially augmented reality apps that you can access in Snapchat. And the company has been building a huge “app store” of Lenses over the past few years. Some of them are funny, some of them are useful, some of them help you communicate in a whole new way. It is becoming a rich augmented reality ecosystem.