https://techcrunch.com/2022/04/28/with-lens-cloud-snap-offers-backend-services-for-its-developer-platform/ > Snap isn’t just the company behind popular social app Snapchat. It has also built a powerful augmented reality developer platform called Snap AR — it spreads beyond Snapchat thanks to Camera Kit, an SDK solution that lets you integrate Snap’s camera capabilities in other apps. > In Snap jargon, Lenses are essentially augmented reality apps that you can access in Snapchat. And the company has been building a huge “app store” of Lenses over the past few years. Some of them are funny, some of them are useful, some of them help you communicate in a whole new way. It is becoming a rich augmented reality ecosystem.