Netflix aims to curtail password sharing - and bring in ads

Netflix aims to curtail password sharing - and bring in ads

2 years ago
Anonymous $xqL1ZTchGQ

https://apnews.com/abd9845644a87b434e53c1c13bbb377a

SAN FRANCISCO (AP) — An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted: Minimizing password sharing and creating a low-cost subscription supported by advertising.

The looming changes announced late Tuesday are designed to help Netflix regain momentum it's lost over the past year. Pandemic-driven lockdowns that drove binge-watching have lifted while deep-pocketed rivals such as Apple and Walt Disney began to chip away at its vast audience with their own streaming services.

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