Netflix aims to curtail password sharing - and bring in ads
https://apnews.com/abd9845644a87b434e53c1c13bbb377a
SAN FRANCISCO (AP) — An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted: Minimizing password sharing and creating a low-cost subscription supported by advertising.
The looming changes announced late Tuesday are designed to help Netflix regain momentum it's lost over the past year. Pandemic-driven lockdowns that drove binge-watching have lifted while deep-pocketed rivals such as Apple and Walt Disney began to chip away at its vast audience with their own streaming services.