https://techcrunch.com/2022/09/14/gopros-hero11-gets-improved-image-quality-stabilization-and-a-mini-version/

This year marks GoPro’s 20th year. It’s been an interesting journey for a company that has become synonymous with a specific product category for well over a decade. I’d venture to guess that – to this day — more people are familiar with the GoPro name than the term “action camera,” which may have proved a difficult box for early competition to break out of.

Likewise, for GoPro, it’s been difficult to extend its value proposition outside its core competency. See the Karma drone for the greatest example of a failure to launch (in more ways than one). In the wake of such struggles, the company has done, perhaps, the most sensible thing: focused on what it’s good at.