https://techcrunch.com/2022/09/14/gopros-hero11-gets-improved-image-quality-stabilization-and-a-mini-version/ > This year marks GoPro’s 20th year. It’s been an interesting journey for a company that has become synonymous with a specific product category for well over a decade. I’d venture to guess that – to this day — more people are familiar with the GoPro name than the term “action camera,” which may have proved a difficult box for early competition to break out of. > Likewise, for GoPro, it’s been difficult to extend its value proposition outside its core competency. See the Karma drone for the greatest example of a failure to launch (in more ways than one). In the wake of such struggles, the company has done, perhaps, the most sensible thing: focused on what it’s good at.