https://techcrunch.com/2023/04/28/techcrunch-roundup-customer-personas-content-that-resonates-efficiency-metrics-vcs-love/

I celebrated a friend’s birthday with a large group a few days ago and realized how hard it is to tell who can’t carry a tune when the entire room is singing the same song.

The same holds true for B2B SaaS startups: because so many are generally focused on LTV:CAC ratios, it can be a good way to obscure weak metrics.