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TechCrunch+ roundup: Customer personas, content that resonates, efficiency metrics VCs love

TechCrunch+ roundup: Customer personas, content that resonates, efficiency metrics VCs love

a year ago
Anonymous $QMjB47b2Hv

https://techcrunch.com/2023/04/28/techcrunch-roundup-customer-personas-content-that-resonates-efficiency-metrics-vcs-love/

I celebrated a friend’s birthday with a large group a few days ago and realized how hard it is to tell who can’t carry a tune when the entire room is singing the same song.

The same holds true for B2B SaaS startups: because so many are generally focused on LTV:CAC ratios, it can be a good way to obscure weak metrics.

TechCrunch+ roundup: Customer personas, content that resonates, efficiency metrics VCs love

Apr 28, 2023, 6:18pm UTC
https://techcrunch.com/2023/04/28/techcrunch-roundup-customer-personas-content-that-resonates-efficiency-metrics-vcs-love/ > I celebrated a friend’s birthday with a large group a few days ago and realized how hard it is to tell who can’t carry a tune when the entire room is singing the same song. > The same holds true for B2B SaaS startups: because so many are generally focused on LTV:CAC ratios, it can be a good way to obscure weak metrics.