https://techcrunch.com/2017/09/08/equifax-breach-disclosure-would-have-failed-europes-tough-new-rules/

U.S. consumers hearing the news yesterday of a massive Equifax data breach, which the company revealed potentially affects 143 million consumers, and includes data such as names, addresses, dates of birth, social security numbers, drivers’ licenses and — for a subset of hundreds of thousands — credit card information too, not only had to contemplate the horrendous scale of the thing.

They were also left to grapple with an Equifax ’emergency response line’ that hung up on them, and an Equifax data breach ‘help’ website that appears to raise a lot more questions than it answers — not least the core consideration that it’s requiring desperately worried consumers to trust a company that has failed to protect their personal data with more of their personal data, by inputting it into a web form, just to check whether they might be affected by the breach.