https://techcrunch.com/2017/09/08/equifax-breach-disclosure-would-have-failed-europes-tough-new-rules/ >U.S. consumers hearing the news yesterday of a massive Equifax data breach, which the company revealed potentially affects 143 million consumers, and includes data such as names, addresses, dates of birth, social security numbers, drivers’ licenses and — for a subset of hundreds of thousands — credit card information too, not only had to contemplate the horrendous scale of the thing. >They were also left to grapple with an Equifax ’emergency response line’ that hung up on them, and an Equifax data breach ‘help’ website that appears to raise a lot more questions than it answers — not least the core consideration that it’s requiring desperately worried consumers to trust a company that has failed to protect their personal data with more of their personal data, by inputting it into a web form, just to check whether they might be affected by the breach.