Revolution Ventures backs Casted in B2B-focused podcast play
https://techcrunch.com/2021/04/06/casted-raises-7m-in-revolution-led-series-a-for-b2b-focused-podcast-platform/
Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped.
For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted, an audio and video podcast product aimed at B2B marketers.
Revolution Ventures backs Casted in B2B-focused podcast play
Apr 6, 2021, 11:21am UTC
https://techcrunch.com/2021/04/06/casted-raises-7m-in-revolution-led-series-a-for-b2b-focused-podcast-platform/
> Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped.
> For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted, an audio and video podcast product aimed at B2B marketers.