https://techcrunch.com/2021/07/30/extra-crunch-roundup-livestream-e-commerce-growth-marketing-interviews-ceo-for-a-day/

This year, livestream viewers in China are projected to spend more than $60 billion on digital shopping experiences that let them interact with influencers in real time.

Promoting everything from cosmetics to food, social media stars use Taobao, TikTok and other platforms to livestream products and take questions from the audience.