https://techcrunch.com/2021/07/30/extra-crunch-roundup-livestream-e-commerce-growth-marketing-interviews-ceo-for-a-day/ > This year, livestream viewers in China are projected to spend more than $60 billion on digital shopping experiences that let them interact with influencers in real time. > Promoting everything from cosmetics to food, social media stars use Taobao, TikTok and other platforms to livestream products and take questions from the audience.