https://www.cnbc.com/2017/09/14/morgan-stanley-whole-foods-will-add-millions-of-members-to-amazon-prime.html

Now that Amazon officially owns Whole Foods Market, one top Wall Street firm predicts the internet giant expanding into the physical grocery store market will boost its other businesses.

Morgan Stanley reiterated its overweight rating for Amazon shares, saying millions of Whole Foods shoppers will likely sign up for Amazon Prime.