https://www.cnbc.com/2017/09/14/morgan-stanley-whole-foods-will-add-millions-of-members-to-amazon-prime.html >Now that Amazon officially owns Whole Foods Market, one top Wall Street firm predicts the internet giant expanding into the physical grocery store market will boost its other businesses. >Morgan Stanley reiterated its overweight rating for Amazon shares, saying millions of Whole Foods shoppers will likely sign up for Amazon Prime.