'The attention economy is in hyperdrive’: how tech shaped the 2010s
https://www.theguardian.com/culture/2019/nov/22/attention-economy-in-hyperdrive-how-tech-shaped-2010s-oliver-burkeman
We thought tech would bring us closer together. Instead it has scrambled our minds, our politics and our relationships. Can we burst our filter bubbles?
In 2010, I joined Twitter. This momentous development went unnoticed by the world’s press – but to be fair, it went almost unnoticed by me, too. Certainly, I had no particular trepidation about getting involved in social media. The internet still embodied more promise than threat: the iPad was just arriving; Uber and Airbnb were finding their feet; “gamification” was going to solve everything from obesity to voter apathy, by turning tedious chores into fun digital challenges with points and prizes; the Arab spring, coordinated on social media, was a few months away. This was before the Rohingya genocide, before the teenage anxiety epidemic, before Cambridge Analytica and the alt-right and “fake news”. In October 2010, the Guardian news blog ran a brief item on a darkly comical nightmare scenario for US politics: “Donald Trump considers running for president,” the headline read.