Black Friday sees record $7.4B in online sales, $2.9B spent using smartphones

Black Friday sees record $7.4B in online sales, $2.9B spent using smartphones

5 years ago
Anonymous $6AJGTL-6_8

https://techcrunch.com/2019/11/30/black-friday-sees-record-7-4b-in-online-sales-2-9b-spent-using-smartphones/

Following swiftly on the heels of a Thanksgiving that broke records with $4.2 billion in online sales, Black Friday also hit a new high, although it just fell short of predictions. According to analytics from Adobe, consumers spent $7.4 billion online yesterday buying goods online via computers, tablets and smartphones. The figures were up by $1.2 billion on Black Friday 2018, but they actually fell short of Adobe’s prediction for the day, which was $7.5 billion.

Salesforce, meanwhile, said that its checks revealed $7.2 billion in sales (even further off the forecast).