https://techcrunch.com/2019/06/27/amazon-snags-taylor-swift-to-headline-its-prime-day-2019-concert/

Amazon is going big on this year’s Prime Day. In addition to expanding its popular sales event to two days instead of one, the retailer is also planning to host a Prime Day Concert headlined by Taylor Swift, exclusively for Prime members. The concert streams worldwide on July 10, 2019, at 9 PM ET on Prime Video — but you’ll need to be a paying subscriber to watch. Other artists will also participate in the concert, including Dua Lipa, SZA, and Becky G.

The concert serves several purposes beyond just raising awareness around Prime Day or giving Prime members another perk. It’s also a marketing vehicle for Amazon Music, which Amazon is today offering for 99 cents for the first four months. Prime members get access to 2 million songs with Prime Music, but can upgrade to Amazon Music Unlimited to access 50 million songs, ad-free.