https://techcrunch.com/2019/06/27/amazon-snags-taylor-swift-to-headline-its-prime-day-2019-concert/ > Amazon is going big on this year’s Prime Day. In addition to expanding its popular sales event to two days instead of one, the retailer is also planning to host a Prime Day Concert headlined by Taylor Swift, exclusively for Prime members. The concert streams worldwide on July 10, 2019, at 9 PM ET on Prime Video — but you’ll need to be a paying subscriber to watch. Other artists will also participate in the concert, including Dua Lipa, SZA, and Becky G. > The concert serves several purposes beyond just raising awareness around Prime Day or giving Prime members another perk. It’s also a marketing vehicle for Amazon Music, which Amazon is today offering for 99 cents for the first four months. Prime members get access to 2 million songs with Prime Music, but can upgrade to Amazon Music Unlimited to access 50 million songs, ad-free.