https://techcrunch.com/2019/05/16/kapten-rides-into-london/

Kapten, the French ride-hailing app backed by Daimler and BMW, has today launched in London, coupled with a feisty ad campaign taking a swipe at Uber’s tax arrangements.

It follows Kapten (formerly called “Chauffeur Prive”) obtaining a license from TfL, London’s transport regulator, to operate its private-hire vehicle (PHV) service in the U.K. capital city. The company first launched in France in 2012, growing quickly in Paris, and has since expanded to Lisbon and Geneva.