Daimler and BMW-backed Kapten rides into London with anti-Uber ad campaign

Daimler and BMW-backed Kapten rides into London with anti-Uber ad campaign

5 years ago
Anonymous $9jpehmcKty

https://techcrunch.com/2019/05/16/kapten-rides-into-london/

Kapten, the French ride-hailing app backed by Daimler and BMW, has today launched in London, coupled with a feisty ad campaign taking a swipe at Uber’s tax arrangements.

It follows Kapten (formerly called “Chauffeur Prive”) obtaining a license from TfL, London’s transport regulator, to operate its private-hire vehicle (PHV) service in the U.K. capital city. The company first launched in France in 2012, growing quickly in Paris, and has since expanded to Lisbon and Geneva.

Daimler and BMW-backed Kapten rides into London with anti-Uber ad campaign

May 16, 2019, 1:16pm UTC
https://techcrunch.com/2019/05/16/kapten-rides-into-london/ > Kapten, the French ride-hailing app backed by Daimler and BMW, has today launched in London, coupled with a feisty ad campaign taking a swipe at Uber’s tax arrangements. > It follows Kapten (formerly called “Chauffeur Prive”) obtaining a license from TfL, London’s transport regulator, to operate its private-hire vehicle (PHV) service in the U.K. capital city. The company first launched in France in 2012, growing quickly in Paris, and has since expanded to Lisbon and Geneva.