Bob Iger says Disney's brand gives new streaming service an edge over Netflix

Bob Iger says Disney's brand gives new streaming service an edge over Netflix

5 years ago
Anonymous $fWzGa1uP8i

https://www.cnbc.com/2019/04/11/iger-says-disneys-brand-gives-new-streaming-service-an-edge-over-netflix.html

Disney Chairman and CEO Bob Iger told CNBC's David Faber on Thursday that the company's new streaming platform has an edge over rival streaming service Netflix.

"While I think Netflix has done a good job of creating brand value, and name value, and a product that I think is considered of great value to a lot of people, they're still building their brand in many respects," Iger said. "Whereas in our case, we start with a customer relationship that, in many respects is visceral."

Bob Iger says Disney's brand gives new streaming service an edge over Netflix

Apr 12, 2019, 2:17pm UTC
https://www.cnbc.com/2019/04/11/iger-says-disneys-brand-gives-new-streaming-service-an-edge-over-netflix.html > Disney Chairman and CEO Bob Iger told CNBC's David Faber on Thursday that the company's new streaming platform has an edge over rival streaming service Netflix. > "While I think Netflix has done a good job of creating brand value, and name value, and a product that I think is considered of great value to a lot of people, they're still building their brand in many respects," Iger said. "Whereas in our case, we start with a customer relationship that, in many respects is visceral."