https://www.theguardian.com/world/2020/mar/31/johnson-rehires-election-chief-to-sharpen-coronavirus-messaging

Isaac Levido, protege of Lynton Crosby, to tighten up public health campaign after criticism

Boris Johnson’s revamped communications strategy to combat coronavirus will be run like a “political campaign” after he drafted in a new team of advisers spearheaded by his Australian former elections chief, senior sources have said.