https://thenextweb.com/socialmedia/2020/02/25/giphy-jif-peanut-butter-collab-over-gif-pronunciation-no-brainer/

Sometimes you just look at a thing that suddenly exists and ask yourself “Holy shit, why didn’t someone think of this sooner?” So when I booted up Twitter this morning and saw a peanut butter jar with “GIF” written on the side, my jaw dropped because… holy shit, why didn’t someone think of this sooner?

…but, so it never happens again, we've made some GIFs (and a collectible jar) with @JIF to clear things up#JIFvsGIF