https://thenextweb.com/socialmedia/2020/02/25/giphy-jif-peanut-butter-collab-over-gif-pronunciation-no-brainer/ > Sometimes you just look at a thing that suddenly exists and ask yourself “Holy shit, why didn’t someone think of this sooner?” So when I booted up Twitter this morning and saw a peanut butter jar with “GIF” written on the side, my jaw dropped because… holy shit, why didn’t someone think of this sooner? > …but, so it never happens again, we've made some GIFs (and a collectible jar) with @JIF to clear things up#JIFvsGIF