https://techcrunch.com/2020/12/09/google-quietly-acquires-dataform/

Dataform, a startup in the U.K. that was building what it dubbed an “operating system” for data warehouses, has been quietly acquired by Google’s Google Cloud division.

Terms of the deal aren’t being disclosed, although I understand this is mostly an acqui-hire, albeit one where the founders — both ex-Googlers prior to founding Dataform — have done well out of. However, it isn’t just about talent; Google is said to have been very interested in the company’s product, too — in fact, “Dataform web” is now being offered for free going forward.