https://techcrunch.com/2020/12/09/google-quietly-acquires-dataform/ > Dataform, a startup in the U.K. that was building what it dubbed an “operating system” for data warehouses, has been quietly acquired by Google’s Google Cloud division. > Terms of the deal aren’t being disclosed, although I understand this is mostly an acqui-hire, albeit one where the founders — both ex-Googlers prior to founding Dataform — have done well out of. However, it isn’t just about talent; Google is said to have been very interested in the company’s product, too — in fact, “Dataform web” is now being offered for free going forward.