http://www.detroitnews.com/story/tech/2019/01/06/apple-itunes-movies-music-samsung-tv/38854099/

Apple and Samsung announced a deal that only recently would have seemed unthinkable: The iPhone maker will begin offering iTunes movies and TV shows on its archrival's TV sets.

Coming ahead of the annual CES technology show in Las Vegas, Sunday's move demonstrates Apple's shift toward developing into a tech- and media-services company as sales of gear like the iPhone continue to wane. It's "further evidence that Apple is willing to change its hardware-first approach and work with third parties to boost services revenue," said Gene Munster, a longtime Apple watcher.