http://www.detroitnews.com/story/tech/2019/01/06/apple-itunes-movies-music-samsung-tv/38854099/ > Apple and Samsung announced a deal that only recently would have seemed unthinkable: The iPhone maker will begin offering iTunes movies and TV shows on its archrival's TV sets. > Coming ahead of the annual CES technology show in Las Vegas, Sunday's move demonstrates Apple's shift toward developing into a tech- and media-services company as sales of gear like the iPhone continue to wane. It's "further evidence that Apple is willing to change its hardware-first approach and work with third parties to boost services revenue," said Gene Munster, a longtime Apple watcher.