https://thenextweb.com/contributors/2018/10/27/london-is-making-life-way-too-hard-for-mobility-tech-companies/

The urban mobility market has come a long way since London’s first horse drawn bus service in 1829. Even in the last five years, the rise of digitally-enabled ride-hailing mobility solutions such as Uber or ViaVan, or dockless on-demand mobility solutions such as Ofo and Mobike have significantly changed how Londoners get around.

However, with urban density expected to reach 66 percent by 2050 and the growing expectations of on-demand in urban societies, cities are under constant pressure to reinvent their transportation systems.