https://thenextweb.com/contributors/2018/10/27/london-is-making-life-way-too-hard-for-mobility-tech-companies/ > The urban mobility market has come a long way since London’s first horse drawn bus service in 1829. Even in the last five years, the rise of digitally-enabled ride-hailing mobility solutions such as Uber or ViaVan, or dockless on-demand mobility solutions such as Ofo and Mobike have significantly changed how Londoners get around. > However, with urban density expected to reach 66 percent by 2050 and the growing expectations of on-demand in urban societies, cities are under constant pressure to reinvent their transportation systems.