https://finance.yahoo.com/news/snap-can-finally-break-users-34-133452914.html

According to eMarketer, 24.1% of all social network users in the U.S. ages 35-44 use Snapchat. That’s significantly less than the market penetration among younger social network users in the U.S. Indeed, 93% of all social network users in the U.S. ages 18-24 use the messaging app, while 57% of all social network users in the U.S ages 25-34 also use the app.   " data-reactid="29">According to eMarketer, 24.1% of all social network users in the U.S. ages 35-44 use Snapchat. That’s significantly less than the market penetration among younger social network users in the U.S. Indeed, 93% of all social network users in the U.S. ages 18-24 use the messaging app, while 57% of all social network users in the U.S ages 25-34 also use the app.   

“If you look at the reason social platforms grow, marketing and comms almost have nothing to do with it — the growth of these platforms happen before they have a marketing/comms plan,” Altimeter Group analyst Omar Akhtar explains, referring to more mature platforms like Facebook (FB) and Twitter (TWTR)." data-reactid="41">“If you look at the reason social platforms grow, marketing and comms almost have nothing to do with it — the growth of these platforms happen before they have a marketing/comms plan,” Altimeter Group analyst Omar Akhtar explains, referring to more mature platforms like Facebook (FB) and Twitter (TWTR).